About Us
AMMA Media was founded on years of experience working across the student and Gen Z market, with a core mission of elevating the media and advertising landscape, to achieve the following…
1) Maximise the potential of media opportunities;
2) Provide brands with the most effective and authentic routes to reach Gen Z;
3) Ensure that media budgets on campaigns targeting Gen Z are spent in the right places;
4) Enhance the student experience, giving them exactly what they want to see from brands.
We do this by working with universities, students’ unions, media owners, media platforms, brands, businesses and agencies, supporting, enhancing and elevating every step of the process.
We are experts in understanding how to maximise value and utilise media opportunities, to help advertisers create authentic, impactful and meaningful connections with this demographic.
This has achieved some fantastic results over the past 18 months, but this is just the beginning. We are eager to continue supporting, enhancing and elevating, on campus and for students and Gen Z more widely, bringing the industry up to standard to ensure advertising and sponsorship budgets spent by brands are done so most effectively, and in the right place.
Charlie Pearson
Founder
Following a decade’s experience working across 40+ university campuses, with media owners, agencies and students’ unions, I founded AMMA to bridge the gap between brand's overall advertising and media spend, and how much of this is spent on students and Gen Z.
This desire grew from two very contrasting experiences: I was head of SU Network from 2020-2024, growing the agency to the second largest SU media partner in the UK; and working across WPP agencies, while representing the largest OOH media owner in the UK.
The first was a start-up, a team of four, connecting everyone from national brands to local traders with the student market; the second, managing advertising campaigns from some of the UK’s leading brands – including Coca Cola, Adidas and Google – with spend per campaign in the millions.
What this highlighted was a huge disparity: so many of these brands wanted to reach Gen Z, who are fast becoming the highest spending generation, and would allocate significant media spend to do so; but they either were not aware of how to do so effectively, or needed the media channels that reached this audience to catch up with the standards set by the rest of the industry.
With AMMA, we do exactly that: supporting students’ unions, media platforms and media owners to enhance and better showcase the incredibly unique media, advertising and sponsorship opportunities they provide, for brands wanting to reach Gen Z at scale.
We understand this market, the unique challenges, but also what is most effective and what is possible - for SUs, for media owners, for media platforms, for brands, for agencies, and most importantly, for students and Gen Z. And it is AMMA’s goal to help achieve this.