Dig In
Media Sales Consultancy, May 2025 - present

AMMA initially commenced working with Dig In, leading student marketing agency and the sampling engine that has delivered Welcome Packs to more than 5 million students over the past decade, to provide freelance sales support, and to review processes, with a focus on Freshers 2025.

The partnership quickly developed, with Dig In's plans to enhance their media products beyond just sampling, further elevate their offering for students, and utilise their vast reach, data and understanding of Gen Z habits and brand preferences, from regular interactions with over 100,000 students. This included reworking Dig In's media pack, to more suitably position them within this market.

AMMA's support of Dig In continued into 2026, with three key priorities: develop longer term relationships with agency and direct clients, showcasing Dig In's multi-channel offering; lead on the development of a centralised community for students, to directly connect and feedback to the brands that Dig In work with; further enhance Dig In's media offering across sampling and digital, by tightening processes, and through introductions and partnerships.

By utilising AMMA's industry knowledge, experience and contacts, Dig In have been able to increase their presence across agencies to increase sales income, better showcase the incredible data, insights and access they have to engaged Gen Z audiences, and build on the market leading sampling offering they have been providing to students since 2014.