AMMA has delivered strategic insight, training, and varying levels of independent, objective consultancy support to students' unions and universities across the UK, who are looking to strengthen their media sales and business development operations.

We provide the following services to these institutions:

Media Sales Analysis

An initial review of your current media sales operations, assets and performance - including a site visit, benchmarking, an asset valuation and recommendations - to determine the most effective next steps for your media sales strategy.

Media Sales Development

Following a Media Sales Analysis, this includes support to implement recommendations - from booking, CRM, invoicing and media scheduling processes, pricing reviews, pipeline development, to budget oversight and financial forecasting.

Freshers/ Welcome Fair Reviews

Benchmarking your Freshers/ Welcome Fair against other SUs, commercially and experientially: reviewing layout, flow, capacity and on-the-day delivery, identifying missing brand categories, and reviewing client communications and feedback, as well as overall student experience.

Interim Media Sales Management

Oversight of all media sales and business development activity, including Freshers/ Welcome Fairs, digital media and contracts. Ideal for SUs moving media sales in-house or needing extra support following a staff departure or structural change.

Media Sales Training

Bespoke training for media sales staff new to the role, new to the SU sector, or looking to develop their skills, understanding, knowledge, expertise and contacts in this area.

Recruitment and Staffing Structures

Advice, guidance and recommendations when restructuring commercial and media sales departments, or recruiting staff, to help you achieve your objectives and your income targets, and feed into your wider SU strategy.

Tender Management

Oversight of tender processes when deciding whether to outsource media sales, including development of an invitation to tender and utilising our relationships when negotiating with prospective partners, to secure the most favourable terms for your SU.